Livestream Shopping Breakthrough: Fast Fashion's New Frontier Explored through Attitude, Influencer's Advice, and Portal Quality.
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| Title: | Livestream Shopping Breakthrough: Fast Fashion's New Frontier Explored through Attitude, Influencer's Advice, and Portal Quality. |
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| Authors: | Sharma, Ruchika1 (AUTHOR), Nagdev, Kritika1 (AUTHOR), Singh, Pratibha2 (AUTHOR) |
| Source: | Journal of Promotion Management. Jul2024, Vol. 30 Issue 5, p737-766. 30p. |
| Database: | Business Source Ultimate |
| ISSN: | 10496491 |
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| DOI: | 10.1080/10496491.2024.2318667 |
