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Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects.

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Title: Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects.
Authors: Kim, Hun1 (AUTHOR), Chang, Byeng-hee2 (AUTHOR), Nam, Sang-Hyun2 (AUTHOR), Kwon, Shin-Hye2 (AUTHOR), Chan-Olmsted, Sylvia M.3 (AUTHOR)
Source: Journal of Brand Strategy. Summer2024, Vol. 13 Issue 1, p84-106. 23p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Brand+Strategy%22">Journal of Brand Strategy</searchLink>. Summer2024, Vol. 13 Issue 1, p84-106. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=178179989
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        Value: 10.69554/nxsf7347
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      – Code: eng
        Text: English
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        PageCount: 23
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            NameFull: Chang, Byeng-hee
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            NameFull: Nam, Sang-Hyun
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              Text: Summer2024
              Type: published
              Y: 2024
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