Adopción del Mercadeo Digital en Pequeñas y Medianas empresas (PyMes).
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| Title: | Adopción del Mercadeo Digital en Pequeñas y Medianas empresas (PyMes). |
|---|---|
| Alternate Title: | Digital Marketing adoption in Small and Medium-sized Enterprises (SMEs). |
| Authors: | Caraballo, A.1 acaraballop@unicartagena.edu.co, Luna, J.1 jlunaa@unicartagena.edu.co, Carbal, A.1 acarbalh@unicartagena.edu.co |
| Source: | Panorama Económico. oct2024, Vol. 31 Issue 4, p360-376. 17p. |
| Database: | Business Source Ultimate |
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