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Una mirada del marketing sensorial en las redes sociales. Explorando la influencia del marketing sensorial en la experiencia del usuario en las redes sociales.

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Title: Una mirada del marketing sensorial en las redes sociales. Explorando la influencia del marketing sensorial en la experiencia del usuario en las redes sociales.
Alternate Title: A look at sensory marketing on social media. Exploring the influence of sensory marketing on user experience in social media.
Um olhar sobre o marketing sensorial nas redes sociais. Explorando a influência do marketing sensorial na experiência do usuário nas redes sociais.
Authors: Grisales Castro, Claudia Patricia1 Claudia.grisales@cudes.edu.co, Hernández Torres, Juanita Isabel2 mercadeoynegocios@cudes.edu.co
Source: Cuadernos Latinoamericanos de Administración. jul-dic2023, Vol. 19 Issue 37, p1-13. 13p.
Database: Business Source Ultimate
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  Data: Una mirada del marketing sensorial en las redes sociales. Explorando la influencia del marketing sensorial en la experiencia del usuario en las redes sociales.
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  Data: A look at sensory marketing on social media. Exploring the influence of sensory marketing on user experience in social media.<br />Um olhar sobre o marketing sensorial nas redes sociais. Explorando a influência do marketing sensorial na experiência do usuário nas redes sociais.
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  Data: <searchLink fieldCode="JN" term="%22Cuadernos+Latinoamericanos+de+Administración%22">Cuadernos Latinoamericanos de Administración</searchLink>. jul-dic2023, Vol. 19 Issue 37, p1-13. 13p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=178377237
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        Value: 10.18270/cuaderlam.4210
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        Text: Spanish
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              Y: 2023
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