APA (7th ed.) Citation

Barnes, A. J., & White, T. B. (2024). The accessor effect: How (and for whom) renters' lack of perceived brand commitment dilutes brand image. Journal of the Academy of Marketing Science, 52(4), 1069. https://doi.org/10.1007/s11747-024-01006-z

Chicago Style (17th ed.) Citation

Barnes, Aaron J., and Tiffany Barnett White. "The Accessor Effect: How (and for Whom) Renters' Lack of Perceived Brand Commitment Dilutes Brand Image." Journal of the Academy of Marketing Science 52, no. 4 (2024): 1069. https://doi.org/10.1007/s11747-024-01006-z.

MLA (9th ed.) Citation

Barnes, Aaron J., and Tiffany Barnett White. "The Accessor Effect: How (and for Whom) Renters' Lack of Perceived Brand Commitment Dilutes Brand Image." Journal of the Academy of Marketing Science, vol. 52, no. 4, 2024, p. 1069, https://doi.org/10.1007/s11747-024-01006-z.