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The accessor effect: How (and for whom) renters' lack of perceived brand commitment dilutes brand image.

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Title: The accessor effect: How (and for whom) renters' lack of perceived brand commitment dilutes brand image.
Authors: Barnes, Aaron J.1 (AUTHOR) aaron.barnes@louisville.edu, White, Tiffany Barnett2 (AUTHOR)
Source: Journal of the Academy of Marketing Science. Jul2024, Vol. 52 Issue 4, p1069-1085. 17p.
Database: Business Source Ultimate
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        Value: 10.1007/s11747-024-01006-z
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        Text: English
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        PageCount: 17
        StartPage: 1069
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      – TitleFull: The accessor effect: How (and for whom) renters' lack of perceived brand commitment dilutes brand image.
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              Text: Jul2024
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              Y: 2024
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