The accessor effect: How (and for whom) renters' lack of perceived brand commitment dilutes brand image.
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| Title: | The accessor effect: How (and for whom) renters' lack of perceived brand commitment dilutes brand image. |
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| Authors: | Barnes, Aaron J.1 (AUTHOR) aaron.barnes@louisville.edu, White, Tiffany Barnett2 (AUTHOR) |
| Source: | Journal of the Academy of Marketing Science. Jul2024, Vol. 52 Issue 4, p1069-1085. 17p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00920703 |
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| DOI: | 10.1007/s11747-024-01006-z |
