Practice Summary: Henkel Uses Analytics to Improve Call Center Performance.
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| Title: | Practice Summary: Henkel Uses Analytics to Improve Call Center Performance. |
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| Authors: | Maleyeff, John1 (AUTHOR) maleyeff@bu.edu, Corlu, Canan Gunes1 (AUTHOR) canan@bu.edu |
| Source: | INFORMS Journal on Applied Analytics. Jul/Aug2024, Vol. 54 Issue 4, p357-364. 8p. |
| Database: | Business Source Ultimate |
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| ISSN: | 26440865 |
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| DOI: | 10.1287/inte.2021.0106 |