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CONCRETE VS. ABSTRACT: THE IMPACT OF VISUAL CONTENT TYPOLOGY ON COMMERCIAL PERFORMANCE.

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Title: CONCRETE VS. ABSTRACT: THE IMPACT OF VISUAL CONTENT TYPOLOGY ON COMMERCIAL PERFORMANCE.
Alternate Title: CONCRETO X ABSTRATO: O IMPACTO DA TIPOLOGIA DE CONTEÚDO VISUAL NO DESEMPENHO COMERCIAL.
Authors: Limongi, Ricardo1 ricardolimongi@ufg.br, Pimenta, Daiana Paula1 daiana_pimenta@ufg.br, da Silva, André Luiz Barbosa1 andre_silva@ufg.br, Porto, Rafael Barreiros2 rafaelporto@unb.br, Gomes, Alessandra Cristina1 alessandra.gomes@ufg.br
Source: REMark: Revista Brasileira de Marketing. apr-jun2024, Vol. 23 Issue 2, p452-515. 64p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 178790194
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: CONCRETE VS. ABSTRACT: THE IMPACT OF VISUAL CONTENT TYPOLOGY ON COMMERCIAL PERFORMANCE.
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  Data: CONCRETO X ABSTRATO: O IMPACTO DA TIPOLOGIA DE CONTEÚDO VISUAL NO DESEMPENHO COMERCIAL.
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  Data: <searchLink fieldCode="AR" term="%22Limongi%2C+Ricardo%22">Limongi, Ricardo</searchLink><relatesTo>1</relatesTo><i> ricardolimongi@ufg.br</i><br /><searchLink fieldCode="AR" term="%22Pimenta%2C+Daiana+Paula%22">Pimenta, Daiana Paula</searchLink><relatesTo>1</relatesTo><i> daiana_pimenta@ufg.br</i><br /><searchLink fieldCode="AR" term="%22da+Silva%2C+André+Luiz+Barbosa%22">da Silva, André Luiz Barbosa</searchLink><relatesTo>1</relatesTo><i> andre_silva@ufg.br</i><br /><searchLink fieldCode="AR" term="%22Porto%2C+Rafael+Barreiros%22">Porto, Rafael Barreiros</searchLink><relatesTo>2</relatesTo><i> rafaelporto@unb.br</i><br /><searchLink fieldCode="AR" term="%22Gomes%2C+Alessandra+Cristina%22">Gomes, Alessandra Cristina</searchLink><relatesTo>1</relatesTo><i> alessandra.gomes@ufg.br</i>
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  Data: <searchLink fieldCode="JN" term="%22REMark%3A+Revista+Brasileira+de+Marketing%22">REMark: Revista Brasileira de Marketing</searchLink>. apr-jun2024, Vol. 23 Issue 2, p452-515. 64p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=178790194
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        Value: 10.5585/remark.v23i2.22190
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      – Code: eng
        Text: English
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        PageCount: 64
        StartPage: 452
    Titles:
      – TitleFull: CONCRETE VS. ABSTRACT: THE IMPACT OF VISUAL CONTENT TYPOLOGY ON COMMERCIAL PERFORMANCE.
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            NameFull: Limongi, Ricardo
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            NameFull: Pimenta, Daiana Paula
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            NameFull: da Silva, André Luiz Barbosa
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            NameFull: Porto, Rafael Barreiros
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            NameFull: Gomes, Alessandra Cristina
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            – D: 01
              M: 04
              Text: apr-jun2024
              Type: published
              Y: 2024
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              Value: 23
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            – TitleFull: REMark: Revista Brasileira de Marketing
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