CONCRETE VS. ABSTRACT: THE IMPACT OF VISUAL CONTENT TYPOLOGY ON COMMERCIAL PERFORMANCE.
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| Title: | CONCRETE VS. ABSTRACT: THE IMPACT OF VISUAL CONTENT TYPOLOGY ON COMMERCIAL PERFORMANCE. |
|---|---|
| Alternate Title: | CONCRETO X ABSTRATO: O IMPACTO DA TIPOLOGIA DE CONTEÚDO VISUAL NO DESEMPENHO COMERCIAL. |
| Authors: | Limongi, Ricardo1 ricardolimongi@ufg.br, Pimenta, Daiana Paula1 daiana_pimenta@ufg.br, da Silva, André Luiz Barbosa1 andre_silva@ufg.br, Porto, Rafael Barreiros2 rafaelporto@unb.br, Gomes, Alessandra Cristina1 alessandra.gomes@ufg.br |
| Source: | REMark: Revista Brasileira de Marketing. apr-jun2024, Vol. 23 Issue 2, p452-515. 64p. |
| Database: | Business Source Ultimate |
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