A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection.
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| Title: | A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection. |
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| Authors: | Zhu, John JianJun (AUTHOR) johnzhu1@nmsu.edu, Tuo, Ling (AUTHOR), You, Yanfen (AUTHOR), Fei, Qiang (AUTHOR), Thomson, Matthew (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p778-801. 24p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437231218969 |
