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A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection.

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Title: A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection.
Authors: Zhu, John JianJun (AUTHOR) johnzhu1@nmsu.edu, Tuo, Ling (AUTHOR), You, Yanfen (AUTHOR), Fei, Qiang (AUTHOR), Thomson, Matthew (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2024, Vol. 61 Issue 4, p778-801. 24p.
Database: Business Source Ultimate
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  Data: A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection.
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  Data: <searchLink fieldCode="AR" term="%22Zhu%2C+John+JianJun%22">Zhu, John JianJun</searchLink> (AUTHOR)<i> johnzhu1@nmsu.edu</i><br /><searchLink fieldCode="AR" term="%22Tuo%2C+Ling%22">Tuo, Ling</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22You%2C+Yanfen%22">You, Yanfen</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Fei%2C+Qiang%22">Fei, Qiang</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Thomson%2C+Matthew%22">Thomson, Matthew</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Aug2024, Vol. 61 Issue 4, p778-801. 24p.
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        Value: 10.1177/00222437231218969
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        Text: English
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              Text: Aug2024
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