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To Tell, Not to Yell: The Effect of Writer's Intents on Readers' Perceived Helpfulness of Online Product Reviews.

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Title: To Tell, Not to Yell: The Effect of Writer's Intents on Readers' Perceived Helpfulness of Online Product Reviews.
Authors: Briers, Barbara (AUTHOR) barbara.briers@uantwerpen.be, He, Xzavier (AUTHOR), Lamey, Lien (AUTHOR)
Source: Journal of Interactive Marketing. Aug2024, Vol. 59 Issue 3, p312-328. 17p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: To Tell, Not to Yell: The Effect of Writer's Intents on Readers' Perceived Helpfulness of Online Product Reviews.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Aug2024, Vol. 59 Issue 3, p312-328. 17p.
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      – Type: doi
        Value: 10.1177/10949968231223924
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 312
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      – TitleFull: To Tell, Not to Yell: The Effect of Writer's Intents on Readers' Perceived Helpfulness of Online Product Reviews.
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            NameFull: Briers, Barbara
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            NameFull: He, Xzavier
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            NameFull: Lamey, Lien
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            – D: 01
              M: 08
              Text: Aug2024
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              Y: 2024
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              Value: 59
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            – TitleFull: Journal of Interactive Marketing
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