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Marketing objects as talking machines: The performative capacity of product packages.

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Bibliographic Details
Title: Marketing objects as talking machines: The performative capacity of product packages.
Authors: Singer, Amy E1 (AUTHOR) amy.singer@fandm.edu
Source: Marketing Theory. Sep2024, Vol. 24 Issue 3, p481-497. 17p.
Database: Business Source Ultimate
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ISSN:14705931
DOI:10.1177/14705931231207319