BUSINESS DEVELOPMENT STRATEGY OF "HEALTHFULL" BRAND PRODUCTS USING SWOT-AHP ANALYSES.
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| Title: | BUSINESS DEVELOPMENT STRATEGY OF "HEALTHFULL" BRAND PRODUCTS USING SWOT-AHP ANALYSES. |
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| Authors: | Putri, Belia Berliani1, Nur Perwitasari, Sophia Dwiratna1 sophia.dwiratna@unpad.ac.id, Pratopo, Lukito Hasta1 |
| Source: | Journal of Management & Agribusiness / Jurnal Manajemen & Agribisnis. Mar2024, Vol. 21 Issue 1, p132-144. 13p. |
| Database: | Business Source Ultimate |
| ISSN: | 16935853 |
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| DOI: | 10.17358/jma.21.1.132 |
