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BUSINESS DEVELOPMENT STRATEGY OF "HEALTHFULL" BRAND PRODUCTS USING SWOT-AHP ANALYSES.

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Title: BUSINESS DEVELOPMENT STRATEGY OF "HEALTHFULL" BRAND PRODUCTS USING SWOT-AHP ANALYSES.
Authors: Putri, Belia Berliani1, Nur Perwitasari, Sophia Dwiratna1 sophia.dwiratna@unpad.ac.id, Pratopo, Lukito Hasta1
Source: Journal of Management & Agribusiness / Jurnal Manajemen & Agribisnis. Mar2024, Vol. 21 Issue 1, p132-144. 13p.
Database: Business Source Ultimate
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        Value: 10.17358/jma.21.1.132
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      – Code: eng
        Text: English
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        PageCount: 13
        StartPage: 132
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      – TitleFull: BUSINESS DEVELOPMENT STRATEGY OF "HEALTHFULL" BRAND PRODUCTS USING SWOT-AHP ANALYSES.
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            NameFull: Nur Perwitasari, Sophia Dwiratna
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              Text: Mar2024
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              Y: 2024
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