A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool.
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| Title: | A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool. |
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| Authors: | Rahman, Rafid Ur (AUTHOR) bn18rur@leeds.ac.uk, Heinberg, Martin (AUTHOR), Banerjee, Sourindra (AUTHOR), Katsikeas, Constantine S. (AUTHOR) |
| Source: | Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p43-64. 22p. |
| Database: | Business Source Ultimate |
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| ISSN: | 1069031X |
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| DOI: | 10.1177/1069031X241254038 |
