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A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool.

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Title: A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool.
Authors: Rahman, Rafid Ur (AUTHOR) bn18rur@leeds.ac.uk, Heinberg, Martin (AUTHOR), Banerjee, Sourindra (AUTHOR), Katsikeas, Constantine S. (AUTHOR)
Source: Journal of International Marketing. Sep2024, Vol. 32 Issue 3, p43-64. 22p.
Database: Business Source Ultimate
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An: 178942859
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PubType: Academic Journal
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  Data: A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool.
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  Data: <searchLink fieldCode="AR" term="%22Rahman%2C+Rafid+Ur%22">Rahman, Rafid Ur</searchLink> (AUTHOR)<i> bn18rur@leeds.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Heinberg%2C+Martin%22">Heinberg, Martin</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Banerjee%2C+Sourindra%22">Banerjee, Sourindra</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Katsikeas%2C+Constantine+S%2E%22">Katsikeas, Constantine S.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Sep2024, Vol. 32 Issue 3, p43-64. 22p.
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      – Type: doi
        Value: 10.1177/1069031X241254038
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      – Code: eng
        Text: English
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        PageCount: 22
        StartPage: 43
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      – TitleFull: A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool.
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              Text: Sep2024
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