APA (7th ed.) Citation

Krishnakumar, M. (2024). Consumer Motivation towards Digital Media Usage and its effect on Online Purchase Behaviour. BVIMSR Journal of Management Research, 16(1), 1.

Chicago Style (17th ed.) Citation

Krishnakumar, M. "Consumer Motivation Towards Digital Media Usage and Its Effect on Online Purchase Behaviour." BVIMSR Journal of Management Research 16, no. 1 (2024): 1.

MLA (9th ed.) Citation

Krishnakumar, M. "Consumer Motivation Towards Digital Media Usage and Its Effect on Online Purchase Behaviour." BVIMSR Journal of Management Research, vol. 16, no. 1, 2024, p. 1.