Consumer Motivation towards Digital Media Usage and its effect on Online Purchase Behaviour.
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| Title: | Consumer Motivation towards Digital Media Usage and its effect on Online Purchase Behaviour. |
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| Authors: | Krishnakumar, M.1 mkrishna.kumar@nift.ac.in |
| Source: | BVIMSR Journal of Management Research. Apr2024, Vol. 16 Issue 1, p1-12. 12p. |
| Database: | Business Source Ultimate |
| ISSN: | 09764739 |
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