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CONNECTING CUSTOMERS AND MERCHANTS OFFLINE: EXPERIMENTAL EVIDENCE FROM THE COMMERCIALIZATION OF LAST-MILE STATIONS AT ALIBABA.

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Title: CONNECTING CUSTOMERS AND MERCHANTS OFFLINE: EXPERIMENTAL EVIDENCE FROM THE COMMERCIALIZATION OF LAST-MILE STATIONS AT ALIBABA.
Authors: Brian Rongqing Han brianhan@illinois.edu, Tianshu Sun tianshusun@ckgsb.edu.cn, Leon Yang Chu yzhu@ckgsb.edu.cn, Lixia Wu wallace.wulx@cainiao.com
Source: MIS Quarterly. Sep2024, Vol. 48 Issue 3, p1157-1192. 36p. 1 Color Photograph, 2 Diagrams, 19 Charts, 4 Graphs.
Database: Business Source Ultimate
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  Data: CONNECTING CUSTOMERS AND MERCHANTS OFFLINE: EXPERIMENTAL EVIDENCE FROM THE COMMERCIALIZATION OF LAST-MILE STATIONS AT ALIBABA.
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  Data: <searchLink fieldCode="AR" term="%22Brian+Rongqing+Han%22">Brian Rongqing Han</searchLink><i> brianhan@illinois.edu</i><br /><searchLink fieldCode="AR" term="%22Tianshu+Sun%22">Tianshu Sun</searchLink><i> tianshusun@ckgsb.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Leon+Yang+Chu%22">Leon Yang Chu</searchLink><i> yzhu@ckgsb.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Lixia+Wu%22">Lixia Wu</searchLink><i> wallace.wulx@cainiao.com</i>
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  Data: <searchLink fieldCode="JN" term="%22MIS+Quarterly%22">MIS Quarterly</searchLink>. Sep2024, Vol. 48 Issue 3, p1157-1192. 36p. 1 Color Photograph, 2 Diagrams, 19 Charts, 4 Graphs.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.25300/MISQ/2022/16674
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      – Code: eng
        Text: English
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        PageCount: 36
        StartPage: 1157
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      – TitleFull: CONNECTING CUSTOMERS AND MERCHANTS OFFLINE: EXPERIMENTAL EVIDENCE FROM THE COMMERCIALIZATION OF LAST-MILE STATIONS AT ALIBABA.
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            NameFull: Brian Rongqing Han
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            NameFull: Tianshu Sun
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            NameFull: Leon Yang Chu
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            – D: 01
              M: 09
              Text: Sep2024
              Type: published
              Y: 2024
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              Value: 48
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