CONNECTING CUSTOMERS AND MERCHANTS OFFLINE: EXPERIMENTAL EVIDENCE FROM THE COMMERCIALIZATION OF LAST-MILE STATIONS AT ALIBABA.
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| Title: | CONNECTING CUSTOMERS AND MERCHANTS OFFLINE: EXPERIMENTAL EVIDENCE FROM THE COMMERCIALIZATION OF LAST-MILE STATIONS AT ALIBABA. |
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| Authors: | Brian Rongqing Han brianhan@illinois.edu, Tianshu Sun tianshusun@ckgsb.edu.cn, Leon Yang Chu yzhu@ckgsb.edu.cn, Lixia Wu wallace.wulx@cainiao.com |
| Source: | MIS Quarterly. Sep2024, Vol. 48 Issue 3, p1157-1192. 36p. 1 Color Photograph, 2 Diagrams, 19 Charts, 4 Graphs. |
| Database: | Business Source Ultimate |
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