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Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands.

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Bibliographic Details
Title: Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands.
Authors: Pedersen, Zack P.1, Williams, Antonio S.2, Byon, Kevin K.3
Source: Sport Marketing Quarterly. Sep2024, Vol. 33 Issue 3, p274-293. 20p.
Database: Business Source Ultimate
Description
ISSN:10616934
DOI:10.32731/smq.333.092024.06