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Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands.

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Title: Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands.
Authors: Pedersen, Zack P.1, Williams, Antonio S.2, Byon, Kevin K.3
Source: Sport Marketing Quarterly. Sep2024, Vol. 33 Issue 3, p274-293. 20p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands.
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  Data: <searchLink fieldCode="JN" term="%22Sport+Marketing+Quarterly%22">Sport Marketing Quarterly</searchLink>. Sep2024, Vol. 33 Issue 3, p274-293. 20p.
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      – Type: doi
        Value: 10.32731/smq.333.092024.06
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 274
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      – TitleFull: Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands.
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            NameFull: Williams, Antonio S.
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              Text: Sep2024
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              Y: 2024
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