APA (7th ed.) Citation

Bollinger, B., Gillingham, K., Lamp, S., & Tsvetanov, T. (2024). Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption. Marketing Science (INFORMS), 43(5), 1132. https://doi.org/10.1287/mksc.2022.0243

Chicago Style (17th ed.) Citation

Bollinger, Bryan, Kenneth Gillingham, Stefan Lamp, and Tsvetan Tsvetanov. "Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption." Marketing Science (INFORMS) 43, no. 5 (2024): 1132. https://doi.org/10.1287/mksc.2022.0243.

MLA (9th ed.) Citation

Bollinger, Bryan, et al. "Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption." Marketing Science (INFORMS), vol. 43, no. 5, 2024, p. 1132, https://doi.org/10.1287/mksc.2022.0243.