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Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption.

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Title: Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption.
Authors: Bollinger, Bryan1 (AUTHOR) bryan.bollinger@stern.nyu.edu, Gillingham, Kenneth2,3 (AUTHOR) kenneth.gillingham@yale.edu, Lamp, Stefan4 (AUTHOR) stefan.lamp@tse-fr.eu, Tsvetanov, Tsvetan5 (AUTHOR) tsvetanov@ku.edu
Source: Marketing Science (INFORMS). Sep/Oct2024, Vol. 43 Issue 5, p1132-1148. 17p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Sep/Oct2024, Vol. 43 Issue 5, p1132-1148. 17p.
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        Value: 10.1287/mksc.2022.0243
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      – Code: eng
        Text: English
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              Text: Sep/Oct2024
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              Y: 2024
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              Value: 43
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