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Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels.

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Title: Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels.
Authors: Long, Fei1 (AUTHOR) fei_long@kenan-flagler.unc.edu, Amaldoss, Wilfred2 (AUTHOR) wilfred.amaldoss@duke.edu
Source: Marketing Science (INFORMS). Sep/Oct2024, Vol. 43 Issue 5, p925-952. 28p.
Database: Business Source Ultimate
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  Data: Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels.
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Sep/Oct2024, Vol. 43 Issue 5, p925-952. 28p.
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        Value: 10.1287/mksc.2022.0262
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      – Code: eng
        Text: English
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        PageCount: 28
        StartPage: 925
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      – TitleFull: Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels.
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              M: 09
              Text: Sep/Oct2024
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              Y: 2024
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