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Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels.

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Bibliographic Details
Title: Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels.
Authors: Long, Fei1 (AUTHOR) fei_long@kenan-flagler.unc.edu, Amaldoss, Wilfred2 (AUTHOR) wilfred.amaldoss@duke.edu
Source: Marketing Science (INFORMS). Sep/Oct2024, Vol. 43 Issue 5, p925-952. 28p.
Database: Business Source Ultimate
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Description
ISSN:07322399
DOI:10.1287/mksc.2022.0262