APA (7th ed.) Citation

Bhattacharya, S., & Dalal, A. (2024). Exploring the brand gratitude paradigm at BOP in the context of emerging markets. International Review on Public & Non Profit Marketing, 21(3), 789. https://doi.org/10.1007/s12208-024-00403-y

Chicago Style (17th ed.) Citation

Bhattacharya, Subhajit, and Arunava Dalal. "Exploring the Brand Gratitude Paradigm at BOP in the Context of Emerging Markets." International Review on Public & Non Profit Marketing 21, no. 3 (2024): 789. https://doi.org/10.1007/s12208-024-00403-y.

MLA (9th ed.) Citation

Bhattacharya, Subhajit, and Arunava Dalal. "Exploring the Brand Gratitude Paradigm at BOP in the Context of Emerging Markets." International Review on Public & Non Profit Marketing, vol. 21, no. 3, 2024, p. 789, https://doi.org/10.1007/s12208-024-00403-y.