Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics.
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| Title: | Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics. |
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| Authors: | Chan, Hang-Yee (AUTHOR) hang_yee.chan@kcl.ac.uk, Boksem, Maarten A.S. (AUTHOR), Venkatraman, Vinod (AUTHOR), Dietvorst, Roeland C. (AUTHOR), Scholz, Christin (AUTHOR), Vo, Khoi (AUTHOR), Falk, Emily B. (AUTHOR), Smidts, Ale (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p891-913. 23p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/00222437231194319 |
