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Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics.

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Title: Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics.
Authors: Chan, Hang-Yee (AUTHOR) hang_yee.chan@kcl.ac.uk, Boksem, Maarten A.S. (AUTHOR), Venkatraman, Vinod (AUTHOR), Dietvorst, Roeland C. (AUTHOR), Scholz, Christin (AUTHOR), Vo, Khoi (AUTHOR), Falk, Emily B. (AUTHOR), Smidts, Ale (AUTHOR)
Source: Journal of Marketing Research (JMR). Oct2024, Vol. 61 Issue 5, p891-913. 23p.
Database: Business Source Ultimate
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  Data: Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Oct2024, Vol. 61 Issue 5, p891-913. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=179974491
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        Value: 10.1177/00222437231194319
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        Text: English
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      – TitleFull: Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics.
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              Text: Oct2024
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              Y: 2024
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