APA (7th ed.) Citation

Zheng, C., Khamarudin, M., & Ahmad, A. (2024). Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023). International Review of Management & Marketing (IRMM), 14(5), 113. https://doi.org/10.32479/irmm.16620

Chicago Style (17th ed.) Citation

Zheng, Chuan, Munirah Khamarudin, and Azanin Ahmad. "Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023)." International Review of Management & Marketing (IRMM) 14, no. 5 (2024): 113. https://doi.org/10.32479/irmm.16620.

MLA (9th ed.) Citation

Zheng, Chuan, et al. "Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023)." International Review of Management & Marketing (IRMM), vol. 14, no. 5, 2024, p. 113, https://doi.org/10.32479/irmm.16620.