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Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023).

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Title: Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023).
Authors: Chuan Zheng1, Khamarudin, Munirah1 irahdin@uum.edu.my, Ahmad, Azanin1
Source: International Review of Management & Marketing (IRMM). 2024, Vol. 14 Issue 5, p113-125. 13p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023).
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  Data: <searchLink fieldCode="JN" term="%22International+Review+of+Management+%26+Marketing+%28IRMM%29%22">International Review of Management & Marketing (IRMM)</searchLink>. 2024, Vol. 14 Issue 5, p113-125. 13p.
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      – Type: doi
        Value: 10.32479/irmm.16620
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      – Code: eng
        Text: English
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        PageCount: 13
        StartPage: 113
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      – TitleFull: Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023).
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            NameFull: Chuan Zheng
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            NameFull: Khamarudin, Munirah
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            NameFull: Ahmad, Azanin
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            – D: 01
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              Text: 2024
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              Y: 2024
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              Value: 14
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              Value: 5
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            – TitleFull: International Review of Management & Marketing (IRMM)
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