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Can Words Speak Louder Than Actions? Using Top Management Teams' Language to Predict Myopic Marketing Spending.

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Title: Can Words Speak Louder Than Actions? Using Top Management Teams' Language to Predict Myopic Marketing Spending.
Authors: Martin, Andre1 (AUTHOR) amarti94@nd.edu, Kushwaha, Tarun2 (AUTHOR) tarun.kushwaha@wisc.edu
Source: Journal of Marketing. Nov2024, Vol. 88 Issue 6, p140-161. 22p.
Database: Business Source Ultimate
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        Value: 10.1177/00222429241244804
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        Text: English
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        PageCount: 22
        StartPage: 140
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      – TitleFull: Can Words Speak Louder Than Actions? Using Top Management Teams' Language to Predict Myopic Marketing Spending.
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              Text: Nov2024
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              Y: 2024
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