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Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers' Unhealthy Behavior.

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Title: Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers' Unhealthy Behavior.
Authors: Janakiraman, Ramkumar1 (AUTHOR) Janakiraman.Ramkumar@gmail.com, Kamatham, Harsha2 (AUTHOR) harsha.kamatham@umanitoba.ca, Feurer, Sven3 (AUTHOR) sven.feurer@bfh.ch, Rishika, Rishika4 (AUTHOR) r.rishika@ncsu.edu, Phogaat, Bhavna5 (AUTHOR) bhavna.phogaat@grad.moore.sc.edu, Girju, Marina6 (AUTHOR) mgirju@calbaptist.edu
Source: Journal of Marketing. Nov2024, Vol. 88 Issue 6, p64-84. 21p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241256570