AHP APPROACH TO DEVELOPING A NEW NATURAL TOOTHPASTE PRODUCT. - Indrawan, Dikky; Septiani, Stevia; Arista, Galih Saputra; Rakhmat, Asep; Sari, Yessie W.; Nuzulia, Nur A.; Wahyuni, Wulan T.; Batubara, Irmanida; Purwanto, Y. Aris (Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024)