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Satisfacción y retención de empleados: marketing social y felicidad.

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Title: Satisfacción y retención de empleados: marketing social y felicidad.
Alternate Title: Employee satisfaction and retention: social marketing and happiness.
Authors: Galiano-Coronil, Araceli1 araceli.galiano@gm.uca.es, Blanco-Moreno, Sofía1 sblanm@unileon.es
Source: Retos, Revista de Ciencias Administrativas y Económicas. oct2024-mar2025, Vol. 14 Issue 28, p237-259. 23p.
Database: Business Source Ultimate
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        Value: 10.17163/ret.n28.2024.04
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      – Code: spa
        Text: Spanish
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      – TitleFull: Satisfacción y retención de empleados: marketing social y felicidad.
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              Text: oct2024-mar2025
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              Y: 2024
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