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Competitive Model Selection in Algorithmic Targeting.

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Bibliographic Details
Title: Competitive Model Selection in Algorithmic Targeting.
Authors: Iyer, Ganesh1 (AUTHOR) giyer@berkeley.edu, Ke, T. Tony2 (AUTHOR) tonyke@cuhk.edu.hk
Source: Marketing Science (INFORMS). Nov/Dec2024, Vol. 43 Issue 6, p1226-1241. 16p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2023.0175