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Competitive Model Selection in Algorithmic Targeting.

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Bibliographic Details
Title: Competitive Model Selection in Algorithmic Targeting.
Authors: Iyer, Ganesh1 (AUTHOR) giyer@berkeley.edu, Ke, T. Tony2 (AUTHOR) tonyke@cuhk.edu.hk
Source: Marketing Science (INFORMS). Nov/Dec2024, Vol. 43 Issue 6, p1226-1241. 16p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Nov/Dec2024, Vol. 43 Issue 6, p1226-1241. 16p.
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        Value: 10.1287/mksc.2023.0175
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        Text: English
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      – TitleFull: Competitive Model Selection in Algorithmic Targeting.
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              Text: Nov/Dec2024
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