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UNRAVELING THE IMPACT OF ONLINE CONSUMER REVIEWS ON CONSUMER BUYING BEHAVIOUR.

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Title: UNRAVELING THE IMPACT OF ONLINE CONSUMER REVIEWS ON CONSUMER BUYING BEHAVIOUR.
Authors: Sachdeva, Pooja1
Source: Amity Management Review. Jan-Dec2023, Vol. 12 Issue 1/2, p52-65. 14p.
Database: Business Source Ultimate
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              Text: Jan-Dec2023
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