Marketing Capabilities, Strategy, and Performance in International Small- and Medium-Sized Enterprises.
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| Title: | Marketing Capabilities, Strategy, and Performance in International Small- and Medium-Sized Enterprises. |
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| Authors: | Chang, Hsing-Hua Stella1 (AUTHOR) stellachang@mail.ntcu.edu.tw, Knight, Gary2 (AUTHOR) gknight@willamette.edu, Fong, Cher-Min3 (AUTHOR) cmfong@bm.nsysu.edu.tw |
| Source: | Journal of International Marketing. Dec2024, Vol. 32 Issue 4, p21-37. 17p. |
| Database: | Business Source Ultimate |
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