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The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers.

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Title: The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers.
Authors: Tafani, Eric1 (AUTHOR) eric.tafani@iae-aix.com, Vigneron, Franck2 (AUTHOR) franck.vigneron@csun.edu, Azoulay, Audrey3 (AUTHOR) azoulayc@bc.edu, Crener, Sandrine4 (AUTHOR) screnerricard@hbs.edu, Zahid, Abdul5 (AUTHOR) abdul.zahid@yschools.eu
Source: Journal of International Marketing. Dec2024, Vol. 32 Issue 4, p58-80. 23p.
Database: Business Source Ultimate
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An: 180672778
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  Data: The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Dec2024, Vol. 32 Issue 4, p58-80. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=180672778
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/1069031X241235629
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 58
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      – TitleFull: The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers.
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            NameFull: Tafani, Eric
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            NameFull: Vigneron, Franck
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            NameFull: Azoulay, Audrey
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            NameFull: Crener, Sandrine
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            NameFull: Zahid, Abdul
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            – D: 01
              M: 12
              Text: Dec2024
              Type: published
              Y: 2024
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              Value: 32
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