APA (7th ed.) Citation

Kim, S., Lee, S., & McCulloch, R. (2024). A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews. Journal of Marketing Research (JMR), 61(6), 1132. https://doi.org/10.1177/00222437241246752

Chicago Style (17th ed.) Citation

Kim, Sunghoon, Sanghak Lee, and Robert McCulloch. "A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews." Journal of Marketing Research (JMR) 61, no. 6 (2024): 1132. https://doi.org/10.1177/00222437241246752.

MLA (9th ed.) Citation

Kim, Sunghoon, et al. "A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews." Journal of Marketing Research (JMR), vol. 61, no. 6, 2024, p. 1132, https://doi.org/10.1177/00222437241246752.