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A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews.

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Title: A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews.
Authors: Kim, Sunghoon (AUTHOR), Lee, Sanghak (AUTHOR) Sunghoon.Kim@rutgers.edu, McCulloch, Robert (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1132-1151. 20p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Dec2024, Vol. 61 Issue 6, p1132-1151. 20p.
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        Value: 10.1177/00222437241246752
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 1132
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      – TitleFull: A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews.
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            NameFull: Kim, Sunghoon
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            NameFull: Lee, Sanghak
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              Text: Dec2024
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              Y: 2024
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              Value: 61
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