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A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews.

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Bibliographic Details
Title: A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews.
Authors: Kim, Sunghoon (AUTHOR), Lee, Sanghak (AUTHOR) Sunghoon.Kim@rutgers.edu, McCulloch, Robert (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1132-1151. 20p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437241246752