A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews.
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| Title: | A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews. |
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| Authors: | Kim, Sunghoon (AUTHOR), Lee, Sanghak (AUTHOR) Sunghoon.Kim@rutgers.edu, McCulloch, Robert (AUTHOR) |
| Source: | Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1132-1151. 20p. |
| Database: | Business Source Ultimate |
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