View in EDS HTML Full Text PDF Full Text

The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement.

Saved in:
Bibliographic Details
Title: The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement.
Authors: Berendt, Johannes (AUTHOR) johannes.berendt@hs-hannover.de, Uhrich, Sebastian (AUTHOR), Borah, Abhishek (AUTHOR), Kilduff, Gavin J. (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1058-1078. 21p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 180676806
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Berendt%2C+Johannes%22">Berendt, Johannes</searchLink> (AUTHOR)<i> johannes.berendt@hs-hannover.de</i><br /><searchLink fieldCode="AR" term="%22Uhrich%2C+Sebastian%22">Uhrich, Sebastian</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Borah%2C+Abhishek%22">Borah, Abhishek</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kilduff%2C+Gavin+J%2E%22">Kilduff, Gavin J.</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Dec2024, Vol. 61 Issue 6, p1058-1078. 21p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=180676806
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222437241248414
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 21
        StartPage: 1058
    Titles:
      – TitleFull: The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Berendt, Johannes
      – PersonEntity:
          Name:
            NameFull: Uhrich, Sebastian
      – PersonEntity:
          Name:
            NameFull: Borah, Abhishek
      – PersonEntity:
          Name:
            NameFull: Kilduff, Gavin J.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 12
              Text: Dec2024
              Type: published
              Y: 2024
          Identifiers:
            – Type: issn-print
              Value: 00222437
          Numbering:
            – Type: volume
              Value: 61
            – Type: issue
              Value: 6
          Titles:
            – TitleFull: Journal of Marketing Research (JMR)
              Type: main
ResultId 1