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Refocusing and Futuring Perspectives on AI in Marketing.

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Bibliographic Details
Title: Refocusing and Futuring Perspectives on AI in Marketing.
Authors: Hyman, Michael R.1,2 (AUTHOR) mhyman@nmsu.edu, Lukosius, Vaidas3 (AUTHOR)
Source: Journal of Macromarketing. Dec2024, Vol. 44 Issue 4, p906-919. 14p.
Database: Business Source Ultimate
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ISSN:02761467
DOI:10.1177/02761467241280364