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Refocusing and Futuring Perspectives on AI in Marketing.

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Bibliographic Details
Title:	Refocusing and Futuring Perspectives on AI in Marketing.
Authors:	Hyman, Michael R.^1,2 (AUTHOR) mhyman@nmsu.edu, Lukosius, Vaidas³ (AUTHOR)
Source:	Journal of Macromarketing. Dec2024, Vol. 44 Issue 4, p906-919. 14p.
Database:	Business Source Ultimate
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