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Social Tipping Games: Experimental Paradigms for Studying Consumer Movements.

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Bibliographic Details
Title: Social Tipping Games: Experimental Paradigms for Studying Consumer Movements.
Authors: Mlakar, Žan (AUTHOR), Bolderdijk, Jan Willem (AUTHOR), Risselada, Hans (AUTHOR), Fennis, Bob M. (AUTHOR), Ye, Mengbin (AUTHOR), Zino, Lorenzo (AUTHOR), Cao, Ming (AUTHOR), Handelman, Jay M. (AUTHOR), Weijo, Henri A. (AUTHOR)
Source: Journal of the Association for Consumer Research. Oct2024, Vol. 9 Issue 4, p427-440. 14p.
Database: Business Source Ultimate
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ISSN:23781815
DOI:10.1086/731916